How Scents Can Influence Your Rental Ratings
First impressions aren’t just about looks. Ever walked into a space that just felt amazing before you even noticed the decor? That’s the power of scent. The right aroma can instantly make guests feel relaxed, refreshed, and ready to enjoy their stay.
The Power of First Impressions
Guests notice how your rental feels the moment they walk in but they also notice how it smells. A subtle, pleasant scent can instantly create a sense of comfort and cleanliness, setting the tone for a great stay. That first inhale can mean the difference between “nice place” and “wow, this feels amazing.
Keep It Subtle and Clean
Creating a consistent scent experience can be part of your brand. Try something like a fresh citrus, calming lavender, or warm vanila. The perfect scent is something light and not overpowering.
There are many options to choose from like reed diffusers, essential oil sprays, or a clean-burning candle placed near the entrance or main living space. Guests often associate a scent with memory, which helps your rental stand out.
Everyday + Affordable
- Target – Brands like Project 62, Opalhouse, and Threshold offer sleek diffusers and soy candles that fit modern interiors.
- HomeGoods – Hidden gems for high-end brands at low prices like DW Home, Sand + Fog, or Chesapeake Bay.
- World Market – Global-inspired scents and decorative diffusers that double as design pieces.
- IKEA – Simple diffusers and candles with clean Scandinavian vibes.
Natural + Eco-Friendly
- P.F. Candle Co. – Hand-made soy candles and reed diffusers in earthy, gender-neutral scents (like Teakwood & Tobacco).
- Vitruvi – Sleek diffusers and pure essential oils designed to blend with modern decor.
- Saje Natural Wellness – 100% natural essential oil sprays and diffusers with wellness-focused blends.
- Public Goods – Minimalist packaging and clean ingredients—great for a cohesive guest aesthetic.
High-End + Signature Scent Options
- Le Labo – Iconic scents like Santal 26 (used in many high-end hotels).
- Nest New York – Luxury diffusers and candles with long-lasting, layered scents.
- Aesop – Refined room sprays that feel both upscale and understated.
- Hotel Collection – Inspired by actual hotel fragrances.
Stick to one “signature scent” per property, aim for light + subtle freshness rather than strong perfume, and test scents after cleaning to ensure they complement vs compete with your cleaning products.
The key is to enhance, not overwhelm. A gentle signature scent makes your space feel inviting and cared for, which are two things guests will love. It’s a small detail that leaves a big impression.
Happy Hosting!
